Archive for the ‘Marketing’ category

270 Dollars for a logo

May 29, 2008

Master Time Tracker Logo

$270 is the price I have payed for having the “Master Time Tracker” logo designed, I wanted to initially try logoworks but ended up getting the work done at design outpost, the main reason being that I tought it’s easier to create competitiveness between 2 freelancers who are paid on a project basis, rather than 2 employees from the same company who will be payed the same salary, regardless if they ship a world class or crappy logo …

However Logo Works do have a nice portfolio,  Design Outpost did work fine for me at the end, but in all cases you need an extremly detailed specification of what you want, otherwise you might be disapointed by the result and you will have the feeling of not getting any value for your money.

  • Find below the specifications given to the designers for the logo :

“Master Time Tracker” : is a time tracking software that will be sold on the internet, the logo should look sleak and convey the fact of controling the time spent : the logo should display a hand holding a clock, the logo should convey the image that by controling time you master your money (cash-flow)

See Below a picture that I might use in my web site for the product : http://www.istockphoto.com/file_clos…php?id=3801718

The logo should features this :

1/ The logo name (product name) is “Master Time Tracker”,
a Watch should being held by a hand, with a finger on the button ready to stop the watch : ie : http://www.istockphoto.com/file_clos…php?id=4614151

2/ A dollar sign should appear in the middle of the watch : ie : http://www.tristardatasystems.com/im…t_TS08_5MU.jpg

3/ I need a version of the logo with the following tag line
“A smarter Time Tracker” and another version without the tag line

4/ There should be an effect showing that time is passing, time is turning

5/ The logo will be copyrighted, so it must not be built using bits & pieces from other copyrighted artworks.
This need to be be a totally new design

6/ the version of the logo for the web site and software application should be in 3D -> sleaker than the version that will be used on paper, so 2 versions of the logo are needed a 2D one and 3D one
ie : http://www.businesslogo.net/images/samples/3d/1.jpg

 

  • Since I’m always afraid of not being able to communicate clearly in English my vision of the logo, I always try to find existing powerfull concepts and ideas that I get some inspiration from and derive the various ideas to end up with a logo that’s NOT a copy and paste of the logo I get inspiration from

         A few quotes to wrap up this post :

         Picasso : “Good artists copy. Great artists steal”

         Steve Jobs : “We have always been shameless about stealing great ideas”